How to Choose an Elementor Template Kit That Fits Your Business
I. Introduction: Why Your Template Choice Matters
You’ve probably landed on a site before and thought, “I’ve seen this design somewhere else.” That’s what we’re here to help you avoid.
Choosing the right Elementor Template Kit goes beyond selecting something visually appealing. It’s about finding a kit that works for your business goals, loads fast, matches your brand vibe, and gives you room to grow. In Part 1, we covered why these kits are a smart choice for building websites faster without having to start from scratch. In this guide, you’ll learn how to choose the right Elementor Template Kit for your business — one that blends performance, branding, and flexibility. We’ll dive into where to find quality kits, how to evaluate them, and how to make sure your site looks unique, not cookie-cutter.
II. Where to Find Elementor Template Kits for Business (And Why It Matters)
Before you start customizing, you need to know where to find kits that are worth your time. These platforms offer various types of kits tailored to your needs, experience level, and budget.
A. Elementor Library (Built-in Templates)
If you’re using Elementor Pro, you’ll get access to a wider library of professionally designed kits directly inside the builder. These are always up-to-date and built with best practices in mind — perfect for beginners who want reliability over experimentation. The free version gives you a solid starting point, but Elementor Pro unlocks the full library.
B. Envato Elements
This subscription-based platform offers thousands of Elementor Template Kit examples, along with bonus assets, including stock photos and fonts. Great for freelancers or agencies juggling multiple client projects.
C. ThemeForest
Prefer to pay once and own it forever? This is a great source for Premium Elementor Kits. ThemeForest allows you to purchase individual template kits, complete with clear user reviews and ratings. It’s a good pick for budget-conscious users who want premium designs without ongoing fees.
D. Creative Market & Independent Studios
If you’re looking for something niche or artistic, Creative Market is a gem. Independent studios like Crocoblock also offer powerful kits packed with features for eCommerce, portfolios, or service-based websites. Many include dynamic elements powered by JetEngine or WooCommerce.
💡 Pro Tip: Always preview the kit demo on both desktop and mobile before committing.
III. What to Check Before You Download: Licensing, Safety, and Hidden Costs
Not all kits are created equal, and some could come with hidden risks or unexpected costs. Here’s what to look out for before you hit download.
A. Stay Legal and Safe
- Check the license: Is it GPL (compatible with WordPress’s open-source license, allowing modification and redistribution)? Commercial use allowed?
- Avoid shady downloads: Free kits from unknown sites can include malware or outdated code.
- Stick to trusted marketplaces: Like the ones listed in Section II, especially those with refund policies and active support.
For example, GPL-licensed kits from ThemeForest or Creative Market allow you to customize freely across multiple projects without encountering legal issues.
B. Free vs. Premium Elementor Kits: What You’re Really Paying For
- Free kits are great for learning or testing ideas, but they often come with limited SEO features, minimal customization options, or inadequate support.
- Premium kits typically include extras such as pop-ups, custom headers/footers, and lifetime updates.
🔍 Watch for hidden costs like required premium plugins (e.g., JetEngine, Essential Addons), premium fonts, or licensed stock media.
IV. How to Choose the Right Elementor Template Kit for Business
Once you’ve found a few good candidates, how do you decide which one fits your business? This section breaks down your niche and performance needs.
A. Match by Business Type
- eCommerce: Look for kits that support WooCommerce, product grids, and cart features.
- Service providers: You’ll want clear pricing tables, testimonials, and booking/contact forms.
- Portfolios: Focus on visuals — full-width galleries, video embeds, and clean navigation.
B. Check for Technical Performance
A fast website isn’t just for show — it improves user experience, SEO rankings, and overall trust. Speed-optimized Elementor templates are crucial for maintaining user engagement and driving high conversions. Here’s what to check:
- Speed: Test with Google PageSpeed Insights or GTmetrix. Aim for scores above 80, but focus on how fast the site feels, not just the numbers.
- Mobile Ready: Utilize Elementor’s responsive mode to ensure seamless layout adjustments.
- SEO-Friendly: Clean heading structure, schema support, and lazy loading are key. (Think: product ratings or events showing in Google search — that’s schema in action.)
- Structured Code: Well-structured code (often indicated by simpler layouts and fewer nested sections) performs better and is easier to maintain.
✅ Bonus: Look for kits built with Elementor’s Flexbox Containers for more control and performance.
V. Customize Elementor Template Kits: Tips That Break the “Template” Mold
A. Branding Essentials
- Use Elementor’s Site Settings to apply global colors, fonts, and button styles.
- Swap in your brand’s logo, favicon, and custom icons.
B. Layout & Content Tweaks
You don’t need to be a developer to fine-tune layout and copy. Smart tweaks can elevate your design significantly:
- Review and optimize section/column structure — remove any unnecessary containers or columns. If your kit uses containers inside columns inside sections, pause. Simplifying this structure can dramatically reduce load times.
- Replace all stock images with custom photos (team, product, or behind-the-scenes shots).
- Rework the placeholder copy to match your brand’s tone — whether friendly, formal, or cheeky.
C. Case Study: Dermatology Clinic Transformation
Let’s walk through a real-world example from one of our own clients — a Lagos-based dermatology and aesthetic clinic that wanted a clean, professional online presence without sacrificing visual appeal.
- Client: Skintisfaction Aesthetic & Dermatology Clinic
- Kit used: Envato’s “Quinnie” — a modern, wellness-focused Elementor template kit
- What changed:
- Swapped the default floral imagery with branded clinical and skin-care visuals
- Streamlined navigation to highlight services, doctor profiles, and an appointment request form
- Customized testimonial sections, showcased available facilities, and added a dedicated page for training courses and enrollment
- Result: Visitors spent more time on key pages, the bounce rate dropped significantly, and online inquiries increased steadily in the first 60 days post-launch
The entire transformation happened without custom coding — just thoughtful editing, relevant visuals, and Elementor’s global design settings. It’s a great example of Elementor customization in action. The final result was a brand-consistent, user-friendly website that reflects the clinic’s values and services.
📌 Small customizations = brand-defining results.
VI. Wrap-Up: Build Smart, Look Unique
Choosing an Elementor Template Kit is just the beginning. The real magic happens when you tailor it to reflect your business.
Here’s a quick recap:
✔️ Find trusted kits based on your niche and platform
✔️ Check licenses, safety, and hidden costs
✔️ Prioritize speed, SEO, and responsiveness
✔️ Customize your branding, layout, and tone to make the kit truly yours
🧩 Your Elementor Template Kit Selection Checklist
- Do I trust the source?
- Is it mobile and speed optimized?
- Does it match my industry and goals?
- Can I easily customize it for my brand?
- Are there hidden costs, such as plugin dependencies?
🎯 Next up: Part 3 – Common Mistakes to Avoid When Using Elementor Template Kits — like going animation-crazy, skipping mobile checks, or ignoring SEO structure. Discover how to avoid generic Elementor templates and maintain a clean, fast, and original design.
VII. Frequently Asked Questions (FAQs)
Got questions about choosing the right Elementor Template Kit? Here are some common ones we get from clients and readers alike.
