Finding, Evaluating, and Customizing Kits to Match Your Brand
I. Introduction
Have you ever visited a website and immediately recognized the template? That’s the problem we want to help you avoid in this guide.
Learning how to choose an Elementor template kit isn’t just about aesthetics—it’s about finding a flexible, high-performance, and brand-appropriate kit that sets you apart. In Part 1, we covered why Elementor Template Kits are essential for streamlining development and enhancing branding. Now, we’ll dive into actionable steps for how to choose an Elementor template kit that aligns with your business goals, technical needs, and creative vision.
II. Where to Find High-Quality Elementor Template Kits
The first step in how to choose an Elementor template kit is knowing where to look. Prioritize sources that offer quality, compatibility, and support.
1. Official Sources
- Directly from Elementor’s template collection, these kits guarantee compatibility with the latest Elementor updates.
- Includes free and premium kits (via Elementor Pro Template Kits), such as “Startup Pro” for SaaS businesses or “Minimal Shop” for eCommerce.
- Best for: Beginners who need reliable, no-fuss designs.
2. Third-Party Marketplaces
- A subscription-based platform with unlimited access to 2,000+ Elementor kits (e.g., “Consulting Pro” for service-based businesses).
- Bonus assets: Stock photos, icons, and fonts to enhance customization.
- Best for: Agencies managing multiple client projects.
- Purchase individual best Elementor Template Kits like “Shopwise” (eCommerce) or “Creative Agency” with lifetime access.
- Key advantage: Detailed user reviews and ratings to vet quality.
- Offers niche, artistic designs, such as “Artisan Portfolio” for photographers or illustrators.
- Why it stands out: Templates often include custom illustrations and unique layouts.
3. Independent Design Studios
🔹 Astra, Crocoblock, and WPZOOM
- Studios like Astra focus on lightweight, SEO-friendly Elementor Template Kits (e.g., “Medical Pro” for healthcare sites).
- Crocoblock specializes in dynamic WooCommerce templates with JetEngine integration.
- Perks: Dedicated support teams and frequent updates.
💡 Pro Tip: Prioritize performance metrics (e.g., load speed) over flashy visuals when selecting a kit.
III. Licensing, Security, and Cost Considerations
1. Elementor Template Kit Licensing Explained
Understanding licensing is critical to how to choose an Elementor template kit legally and ethically:
✅ Commercial vs. Personal Use: Some free kits require attribution (e.g., Designed by [Author]).
✅ GPL Licensing: Many WordPress-based kits follow the General Public License (GPL), allowing legal redistribution and modifications.
✅ Renewal Policies: Premium kits often require annual renewals for updates (e.g., Envato Elements mandates ongoing subscriptions).
2. Elementor Template Kit Security Best Practices
🚨 Avoid pirated kits! Free downloads from shady sites often contain:
❌ Malware that compromises site security.
❌ Hidden cryptojacking scripts that slow down your server.
❌ Outdated code incompatible with newer Elementor versions.
✔️ Protect your site:
- Use Wordfence or MalCare to scan downloaded kits.
- Stick to marketplaces with refund policies and verified sellers.
3. Cost vs. Value Analysis
💰 Free vs. Premium Kits:
- Free kits (e.g., Elementor Library basics) are great for testing but often lack:
- SEO optimizations.
- Advanced customization widgets.
- Multi-page demos.
- Premium kits (e.g., ThemeForest’s Corporate Pro) offer:
- Pre-built popups, headers, and footers.
- Lifetime updates and priority support.
⚠️ Hidden Costs:
- Premium plugin dependencies: Some kits require Slider Revolution or Essential Addons, costing extra.
- Stock media licenses: Templates with images from Shutterstock or Envato may need separate subscriptions.
IV. Key Evaluation Criteria for Choosing Your Kit
1. Industry Relevance
📌 Match the template to your niche:
- Elementor Template Kit for eCommerce: Look for WooCommerce integration, product galleries, and cart layouts.
- Elementor Template Kit for Portfolios: Prioritize full-width grids, video embed options, and minimal navigation.
- Elementor Template Kit for Service-Based Businesses: Opt for templates with service grids, pricing tables, and booking forms.
2. Technical Performance
🚀 Speed & Mobile Optimization:
- Test demo kits using Google PageSpeed Insights (aim for scores above 80/100).
- Ensure mobile-responsive Elementor Template Kits adapt seamlessly via Elementor’s built-in device preview mode.
- Avoid kits with heavy animations or unoptimized image placeholders.
🔎 SEO-Friendly Features:
- Clean code with proper heading hierarchies (H1 for titles, H2/H3 for subsections).
- Schema markup for rich snippets (e.g., product ratings, event dates).
- Lazy loading for images and videos.
V. How to Avoid Generic Elementor Templates
Choosing the right kit is only half the battle. Follow these steps to make it uniquely yours:
1. Branding Overhaul
- Global Settings: Enforce brand colors and fonts via Elementor’s Site Settings.
- Custom Icons: Replace generic icons with branded SVGs.
- Favicon & Logos: Upload assets in multiple sizes for retina displays.
2. Layout & Content Tweaks
- Restructure Sections: Use Elementor Containers to create asymmetrical grids or split-screen layouts.
- Original Imagery: Swap stock photos with custom shots (e.g., team photos, product demos).
- Microcopy: Rewrite default text to reflect your brand’s voice (e.g., playful vs. formal).
3. Case Study: From Generic to Unique
📍 Example: Local Bakery Website
- Template Used: Envato’s Cafe Pro (generic food theme).
- Customizations:
- Replaced stock cake images with real bakery photos.
- Added an online order form with WooCommerce.
- Integrated a Google Reviews widget.
- Result: 50% increase in online orders and reduced bounce rate.
VI. Conclusion
Mastering how to choose an Elementor template kit ensures your site stands out while saving time. Remember to:
✔️ Prioritize industry relevance and technical performance.
✔️ Customize aggressively to avoid a generic look.
Are Free Elementor Template Kits Worth It? While they’re great for testing, premium kits deliver long-term value through SEO-friendly features and dedicated support.
📢 What’s Next?
👉 Read Part 3: Common Mistakes to Avoid When Using Elementor Template Kits.
👉 Explore PlanetWeb Solutions for expert web design and Elementor integrations!
